The story of the Piramide Natal hotel

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Located in a private, secluded beachfront setting opposite the iconic Parque das Dunas stands the Piramide Natal hotel. Its unique pyramid shape makes it stand out as one of the most prominent and bespoke-designed hotels in the area.

Standing directly on the doorstep of the Atlantic Ocean Piramide Natal offers a stunning sea view from each of its rooms. The 4-star hotel has 315 guestrooms and offers luxury amenities such as a central sunken bar, waterpark, 5 swimming pools, swim-up bar, rooftop terrace, fitness centre and spa, two restaurants and 24 hour concierge service.

In addition, conference facilities with capacity for 2,500 delegates is located on site marking Piramide Natal as the premier private convention centre in Natal.

In 2015 Piramide Natal’s ambitious refurbishment plans were announced by new owners, award-winning local developers, Ritz-G5. After the 12-month redevelopment, the hotel will be granted the prestigious title of Grand Mercure, first in Natal and join the global Accor Group. Its doors are set to open in Q1 2016.

The AccorHotels group, one of the largest in the world is present in 92 countries with more than 3,700 hotels. Currently Accor operates in 10 countries across Latin America with 244 hotels.

Head of Business across the Americas, Abel Castro, recently said that the Group is now focusing on refurbishments as opposed to construction, with 10 planned conversions this year. This is double the number of deals than last year when the Group began its new strategy.

Brazil remains a large focus of Accor’s expansion plans in Latin America. Last year, 49 new hotel contracts were signed in the country worth 1.9 billion reais ($615 million). This totals three quarters of its newest deals in Latin America.

Furthermore, 50 new hotel contracts will be signed this year in Brazil, including conversion deals such as Piramide Natal. Accor plans to have 500 signed hotels in South America by 2020 which is almost double the Group’s current properties.

Ritz-G5’s CEO, Luiz Fernandes, comments,

“We were thrilled to be offered an opportunity to refurbish one of Natal’s most well known beach hotels, Piramide Natal and work alongside the AccorHotels Group, providing it’s extensive expertise of hotel management. Becoming a Grand Mercure will be a great honour for the Piramide and the new changes will bring a breath of fresh air to Natal’s iconic hotel.”

For more information on the Piramide Natal and other Ritz-G5 hotel investments please contact the team at Ritz-G5 on +44 207 183 7565 or visit

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