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Brazil expects tourism boost from Olympics 2016

Brazil expects to receive more than half a million foreign tourists with the staging of the Rio 2016 Olympic Games, according to a report of the Brazilian Tourism Institute (EMBRATUR). The country received 6.4 million foreign tourists in 2014, the year of the Football World Cup, representing an increase of 10.6% over 2013. This increase… Read more »

How Brazil Plans to Teach a Million People English Before the Rio Olympics

Enio Ohmaye was 14 years old when his family went broke. Throughout Ohmaye’s childhood, his father had run a thriving imports business, selling fine crystals and luxury watches to wealthy government employees in Brazil’s capital city, Brasilia. Ohmaye says he felt like “a spoiled little prince” during the good years. But in 1964, the Brazilian… Read more »

Rio 2016 Olympic mascots unveiled

One bright yellow and cat-like, with a green leaf-haired brother, the mascots for the 2016 Olympics and Paralympics in Rio de Janeiro were launched by organisers late on Sunday. The mascots, who are said to represent the animals and plants of Brazil, are a key part of the Olympics merchandising campaign which is set to… Read more »

US Olympic Committee hails Rio 2016 ‘stunning’ progress

The United States Olympic Committee (USOC) has lauded Rio’s preparations for the 2016 Games, describing the progress made by local organisers as “stunning”. A delegation of 60 USOC officials Wednesday ended a three-day visit here that included meetings with local officials and tours of event facilities, reports Xinhua. “It’s been super-great. We’ve seen some stunning… Read more »

Rio Olympics Bet on Flip-Flops to Hit $420 Million Target

Organizers of the 2016 Olympic Games in Rio de Janeiro are banking on the popularity of flip-flops and a yet-to-be-announced cuddly mascot to help meet a target of 1 billion reais ($420 million) in total merchandise sales. The Rio 2016 organizing committee is halfway through completing 65 licensing agreements with companies that will produce and… Read more »