Brazil gears up for next global sporting event as I-Games 2015 comes to town

It seems the hosting of the 2014 FIFA World Cup has given Brazil a taste for large sporting events. Not content with only having the Olympics in Rio de Janeiro to look forward to in 2016, the South American country will this year host the first ever World Indigenous Games, the I-Games 2015, in Palmas, Tocantins.

Logo JMPI 2015

The economic impact of the World Cup on Brazil is a matter of much debate and, in fact, one that will not really be known until after the benefit of several more years of hindsight. However, the Brazilian government has been quick to highlight the positive impact that football’s greatest event has had on the country’s travel and tourism sectors.

Figures released by the Brazilian government show that the month-long event saw 1 million foreign tourists visit Brazil, as well as 3 million domestic tourists moving around the country. The government data also asserts that 95% of the foreign visitors said they intended to return to Brazil.

The hosting of the I-Games 2015 is set to attract further tourists to Brazil. Luiz Fernandes, CEO of Brazilian property firm Ritz-G5, comments,

“Hosting the world first of an event like this is big news for Brazil and testament to how welcoming the nation is to visitors from around the world. The I-Games is a celebration of indigenous people’s sporting prowess from around the globe and yet another opportunity for Brazil to showcase its world-class sporting event credentials.”

The games will take place from 23rd October to 1 November, with 2,000 athletes from 30 countries taking part, including the Americas, Australia, Japan, Norway, Russia, China and the Philippines, along with 24 indigenous ethnicities from Brazil itself.

Less tangible than the direct travel and tourism impact of events such as this on Brazil is the effect that profile-raising at a national level can have on other industries. The real estate sector is a prime example. Ritz-G5’s Luiz Fernandes continues,

“Putting Natal on the world stage with the 2014 FIFA World Cup definitely generated interest from overseas buyers in investing in property here, though it is tricky to quantify just how much of the upturn was as a direct result of the World Cup. What we do know is that Brazil had the chance to showcase its hotels and resorts and that interest in investing in the future of those kind of developments, like the Mercure Natal, has increased.”

Mercure Natal is rapidly making a name for itself as the hotspot for luxury holidaymakers and elite business travellers. Located on the last available plot of the prestigious Via Costeira and featuring a swimming pool, business centre and 24 hour concierge service, the 252 suite, 4-star hotel embodies the bright future of property investment in Brazil.

For further details, contact the Ritz-G5 team on +44 207 183 7565 or visit www.ritz-g5.com.

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